There are a lot of kbeauty brands out in the market, some cult favorites are Etudehouse, The faceshop, Skinfood, Innisfree, Aritaum, Apieu and a lot more. Those mentioned brands are on the more affordable side. One cult favorite brand which is high-end is the Sulwashoo.
Sulwhasoo believes in a holistic approach to beauty and skincare, providing the ultimate skin solution that carefully treats our inner and outer beauty. The approach harmonizes our natural beauty with ancient Asian wisdom and legendary Asian medicinal herbs to restore the delicate equilibrium between body and mind. The Sulwhasoo brand gains wisdom from the laws of nature and lavishes your body with the rare and precious ingredients of nature in pursuit of that ideal beauty. Sulwhasoo's best seller: First Care Activating Serum EX, Capsulized Ginseng Fortifying Serum, Concentrated Ginseng Renewing Cream, Timetreasure Renovating Eye Cream EX Snowise EX Whitening Serum, Perfecting Cushion, Gentle Cleansing Oil, and Overnight Vitalizing Mask.
I only tried this high-end brand when I got the $10 trial kit which is the yeoshin box. Thank God, those boxes are curated! I am very excited to try more from this brand.
Let's Kbeauty with StyleKorean
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